Monday, 7 March 2011

The Kings Speech 
  • momentum pictures distributed the kings speech 
  • 3.25 million on the open weekend
  • Slumdog millionaire was a massive british film industry hit had an opening gross of £1.83 million
  • Odeon Leicester Square £106 million 
  • Odeon Guildford, must be the target audience/demographic. 
  • Was the UK film council that financial backed the kings speech
  • Another successfully British film is Danny Boyle's 127 hours 
  • Can have a marathon publicity effort, Strong Critical Support and bold positioning by distributors are needed in order for a film to become successful
  • Slumdog grosses rose on its second and third weekend, contributing to a £32m 
  • Quote the "10% rule", which suggests that the UK gross of a film in sterling will usually be around a 10th of the US figure in dollars.
  • The kings speech was funded by 6 independent bodies

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